In celebration of Pride month Alala has launched a Limited Edition Capsule Collection.
The 8-piece collection includes a colourful Tie Dye and white with a “Legalize Equality” silk screen print logo, both of which are available in unisex. To go along side the tees are three sets of sports bra and legging workout outfits in a bold red, yellow and blue colour palette.
50% of proceeds of all sales from our Pride Capsule during the month of June will be donated to the Human Rights Campaign funding efforts supporting the Equality Act.
“Alala has always been a company that is not afraid to use its voice for what we feel is right. We have always supported equal rights for all people.”
Denise Lee, Founder, Alala
For their campaign images Alala photographed the capsule collection on members of the LGBTQ+ community who are supporters of the”Legalize Equality” message. They include Pêche Di, whom started the first trans modeling agency in New York City and Natalie Egan, Founder & CEO of Translator, a diversity and inclusion software.
Head over to the Alala website to read what equality means to them and shop the collection.
