Perfect Moment has come a long way since professional skier and documentary filmmaker Thierry Donard created the brand in the mountains of Chamonix in 1984. The performance ski brand has since expanded into swim, surf, activewear and ski wear for men, women and kids. Today, under the helm of designer Jane Gottschalk, the latest Perfect Moment ski collection is a modern mix of performance ski wear, base layers and merino wool sweaters perfect for après-ski.
The brands signature chevrons and star – inspired by the northern star – adorn everything from ski wear and wool onesies to helmets and beanies. Performance jackets come in an array of bold colours to make a statement on the slopes. Cosy sweaters are emblazoned with polar bears (an endangered species the brand are committed to protect) ski related words and vintage inspired prints. Not to miss, the merino wool jumpsuits, seen across instagram stars last winter, are back in stock.
For the campaign shoot Perfect Moment headed to Gstaad, Switzerland with Arizona Muse. Having started skiing at 6 the international model knows a thing or two about looking good on the slopes. When asked to choose her favourite pieces the reply was ‘It has to be the red salopettes under the small red jacket with the star on the back. It’s the perfect match.’
Read the full interview with Arizona Muse on perfectmoment.com.
Shop the Perfect Moment Ski 18 collection at perfectmoment.com, MyTheresa, MatchesFashion.com and NET-A-PORTER.