Luxury activewear brand YOGi was founded by Simone Marshall after she struggled to find designs suitable not only for herself but also her two daughters. The newly launched collection is made up of 9 coordinating pieces along with matching accessories. Strong in Style talks to Simone to find out more about the brand.
What made you start Yogi Active?
The idea initially came from having 3 daughters, 2 teens. One of my daughters is an elite athlete who was too tiny to purchase sporting apparel age appropriate for a teen. The other reason was to motivate teens. When I was a teen, a great motivation for me was exercising in an outfit that was both comfortable and flattering. I was particularly interested in creating a line that had matching and co-ordinating sets.
Where do you get inspiration from for the collections?
I am constantly drawing! I import all my ideas into drawing programs on my iPad, regularly updating them. I am so thrilled with the design and fit of the garments that my inspiration is working with you colour-ways.
What is your favourite piece from the collection?
My favourite pieces are the Piping Set; Longline Sports Crop with Bike shorts. I love the Rose gold Logo! The Longline Sports Crops is so comfortable and very supportive – I am a 10E bra and wear a size Small.
How would you describe the YOGi Active girl?
Fashion Forward, appreciates quality, is living or would love to live a healthy or healthier and active lifestyle.
What type of yoga do you enjoy?
Yin Yoga
Is there a go-to yoga move that always makes you feel good?
Child’s pose and downward dog – stretching is so impoprtant
Do you have a morning routine?
The first thing I love to so is open my curtains and windows, no matter how cold it is outside! I love feeling the fresh air. I love all the beds made first thing then I make my favourite smoothie for myself and my daughters. Almond Milk, Frozen Berries, Banana, unsweetened protein powder & nuts and seeds.
What motivates you to workout?
I love working out after a good nights sleep. I love listening to great music and I especially need to feel comfortable in my activewear! I love listening to my favourite music whilst I exercise, whether it be HIIT training, walking or running. Most importantly, I need to feel comfortable in what I am training in.
If you hadn’t started Yogi Active what would you be doing now?
Continue with property development and building on our F45 functional training Franchises
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